Apple Surprises Fans with “iPhone Pocket” - A Stylish New Way to Carry Your iPhone
“Apple teams up with Japanese design house Issey Miyake to launch the limited-edition ‘iPhone Pocket’, a 3D-knitted wearable accessory starting at US$149, coming Nov 14 to selected stores and apple.com. Explore this fashion-tech fusion and see if it’s style over material.”
Apple’s Unexpected Reveal
Apple has just dropped a surprise on everyone the iPhone Pocket at 2:30 pm IST (Wednesday), which is a BIG move by Apple.Apple unveiled what it describes as “a beautiful way to wear and carry an iPhone.”
The product is a collaboration between Apple and the Japanese fashion design studio Issey Miyake, crafted entirely in Japan.
It’s made using a singular 3D knitted construction, designed not only to fit your iPhone but also small pocketable items.
A Blend of Fashion and Function
The iPhone Pocket comes in eight vibrant colors - Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, and Black. Apple describes it as being inspired by the concept of a piece of cloth.The short-strap version is priced at $149, while the long-strap variant, available in Sapphire, Cinnamon, and Black, costs $229.
Apple seems to be testing its loyal fanbase with these prices, after all, this is essentially an accessory just to carry your iPhone.
Yet, Apple clearly knows its audience. The crossbody phone strap trend has already been popular in Japan and other parts of Asia for years, and Apple is simply tapping into that luxury segment.
A Premium Take on a Familiar Concept
The company describes the product elegantly:“iPhone Pocket features a ribbed open structure with the qualities of the original pleat by Issey Miyake.
Born from the idea of creating an additional pocket, its understated design fully encloses the iPhone, expanding to fit more of a user’s everyday items.
When stretched, the textile reveals its contents and allows users to peek at their iPhone display.”
Apple also demonstrated how users can wrap the short-strap version around their handbag - adding flexibility to its use.
However, putting things in perspective - you could buy a pair of AirPods 4 for $20 less, or even the entry-level iPad for just $120 more.
This product clearly isn’t aimed at first-time Apple buyers; it’s meant for those who already live inside the Apple ecosystem and see value in a fashion statement.
Think of it as a fashion-meets-function accessory for the likes of “Charlotte in Paris” or “Henry in New York.”
A Fashion Connection That Runs Deep
Here’s an interesting backstory, the legendary Issey Miyake, who passed away in 2022, was the same designer who created Steve Jobs’ iconic black turtleneck.So yes, there’s a symbolic thread connecting the iPhone Pocket to one of Apple’s most recognizable style choices.
That legacy gives the iPhone Pocket a sense of continuity, blending Apple’s minimalist aesthetic with Miyake’s avant-garde design philosophy.
Availability and Limited Edition Release
The iPhone Pocket will be a special edition release, launching Friday, November 14 at select Apple Store locations.The international sales will go live on apple.com in countries like France, China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.
Apple hasn’t confirmed the exact launch time yet, but this release clearly targets a high-end, fashion-forward audience.
A “Hot Pocket” or a Hard Pass?
Apple’s move with the iPhone Pocket blurs the line between fashion accessory and tech product. It’s not for everyone and it’s certainly not a necessity, but it captures Apple’s knack for transforming everyday objects into luxury experiences.Some fans see it as a stylish collectible, while others view it as another expensive indulgence.
Either way, the iPhone Pocket is getting people talking, which is exactly what Apple intended.
The iPhone Pocket officially goes on sale from November 14, both in select stores and online. And yes, it’s safe to say that Apple has once again turned a simple idea into the next luxury must-have.